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Florida’s strong, broad-based law regarding unfair business practices

The American commercial landscape – both in Florida and nationally – is uniformly brisk and competitive. And that is hardly surprising, is it? The United States has been a business-oriented country from its inception and leads the world financially as a capitalist superpower.

That status implies certain things about the business realm and marketplace. Foremost perhaps is the reality that the commercial realm is a tough environment where creative and proactive participants are rewarded while many of their rivals do not long survive.

This too is a fundamental truth concerning the commercial sphere: The business realm must have some base level of integrity and guaranteed protections for participants and consumers regarding systemic good faith and fair dealing.

Put another way: Business principals must not cheat or engage in deceptive practices that yield unfairly gained competitive advantage. There must be a recognized canon of rules and legal expectations that help ensure public protection against business misrepresentations and misleading actions.

Protecting against unlawful business behavior in Florida

Both federal and state laws safeguard against a multitude of business wrongs through the enactment of statutory laws addressing wide-ranging commercial misconduct.

Florida’s cornerstone legislation addressing problematic business behavior is the Florida Deceptive and Unfair Trade Practices Act. Understandably, that lengthy notation customarily gets a shorthand moniker, namely the acronym FDUTPA.

A proven Florida legal source on business law notes the key thrust of the Act. FDUTPA “operates to protect consumers from unscrupulous business practices such as unfair methods of competition, unconscionable acts or practices and unfair or deceptive acts or practice in the conduct or trade of a business.”

That is a broad mandate, to be sure. It covers behaviors ranging from false advertising and so-called “bait and switch” tactics to vehicle odometer tampering, warranty misinformation and more.

Remedies for violation of the FDUTPA

A party alleging an unfair trade practice – e.g., a consumer, group of consumers or business entity – can seek money damages, an injunctive remedy and additional outcomes geared toward establishing accountability and a just outcome.

An experienced business law legal team can provide candid guidance and diligent representation to either a business being sued in an FDUTPA matter or to a party alleging a legal violation of the statute.

Our legal services are designed to be accessible to a variety of businesses. Please contact us for a free consultation to learn how we can be of service. You can reach our office at: 813-669-0122 or by email.

    Contact Brick Business Law

    Complete this form to connect with an experienced business attorney today. You may also call us directly at 813-669-0122.

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      Contact Brick Business Law

      Complete this form to connect with an experienced business attorney today. You may also call us directly at 813-669-0122.

      Fields marked with an * are required.






      (If you have documents related to this matter, please click ‘yes’ and a Brick Business Law team member will contact you.)



      I have read the disclaimer * Disclaimer & Privacy Policy

      While this website provides general information, it does not constitute legal advice. The best way to get guidance on your specific legal issue is to contact a lawyer.

      By clicking “Send” I agree to be contacted by an individual member of the staff of Brick Business Law P.A., by SMS text message at my residential or cellular number, dialed manually or by auto-dialer, as well as via email. I understand that I am not required to agree to this authorization as a condition to receiving any services or discussing the possibility of receiving services from Brick Business Law P.A. I acknowledge that I can unsubscribe from receiving communications by replying ‘STOP’ to SMS messages or by clicking ‘unsubscribe’ in email communications. Standard message and data rates may apply.

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