Setting up (and protecting) your small business brand

You recently launched your company, but you are confident it is going to be a great success. You’ve got a small but solid team around you and the brand is eye-catching. Your staff also has unmatched expertise in the field.

Nonetheless, the corporate world can be ruthless, particularly for companies that are just starting out. You need to protect your brand to the best of your ability, and here are a few ways to do that.

Legally binding agreements

Some of your staff have been with you from the beginning, and you trust them sincerely. You take them at their word because there is no reason not to. Thus, you’ve largely gotten by on mutual understandings and informal agreements. However, now that your company is growing, it might be worth shoring it up legally. Verbal agreements are all well and good, but written contracts add layers of clarity and legal protection for all parties.

Trade secrets

As your business is cutting edge and the knowledge your team possesses goes above and beyond, you may want to think about non-disclosure agreements. Such documents ensure that if a staff member does move on to other pastures, they cannot disclose sensitive information to competitors. Without such agreements, years of hard work could be undone and your company might decrease in value.

Protecting your brand

Your brand consists of a company name, logo and unique packaging. This is the foundation of your reputation and it’s what makes your company stand out from others. With copyrights, trademarks and other forms of intellectual property protection, you can ensure that the unique factors of your company remain this way.

It’s not easy to run a small business, and competitors may be envious of the success you’ve had so far. As you continue to develop the brand, make sure you have a full understanding of your legal rights in the commercial sector by contacting our firm to schedule a consultation.